I’m a multi-talented, award-winning art director and graphic designer with a passion for developing visually stunning campaigns that help brands connect with their audiences in meaningful ways. For the past 15 years, I have deeply understood the creative process, from concept to execution, in healthcare, beauty, wine and spirits, home furnishings, consumer goods, and non-profits. I have helped start-ups such as Natural Radiant Life develop their brand style for their organic skin treatment by conveying a feeling of rejuvenation and positivity in their marketing campaigns. I've also helped companies such as ADMA Biocenters lead a team of junior graphic designers and web developers in launching a patient-friendly educational website about plasma donations via a unique digital and print campaign. As these two examples show, my goal is always to deliver work that exceeds client expectations while pushing creative boundaries and staying true to the brand image/message.
I’m a hands-on designer who believes in fostering an inclusive work environment. I have solid visual aesthetic skills, excellent communication and presentation skills, and the ability to lead and inspire creative teams. I enjoy collaborating with others, whether developing ideas or solving creative challenges. I also believe in mentoring junior talent so they can confidently find their voice.
As for the type of work I have done, I have designed and managed print and digital marketing campaigns such as targeted emails, web banners, in-store advertisements, outdoor billboards, websites, packaging, in-house materials, etc. I bring a robust and disciplined method to all my projects: paying attention to detail, listening to feedback, and stepping out of my comfort zone while keeping a positive and focused attitude. I have a solid knowledge of all the current design tools, including Adobe Creative Suite, Microsoft Office Suite, Figma, and Canva. I am always up for a challenge and thrive on finding creative solutions to complex design and marketing problems while staying within budget. If you are looking for a fun, dedicated, innovative designer who is passionate, reliable, and ready to bring your brand to life, I would love to connect with you.